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One day, Shubhra was staring at the beautiful fridge magnets she had brought home from her and her husband’s trip abroad. That’s when s...

Shubhra Chaddha: The mind behind Chumbak



One day, Shubhra was staring at the beautiful fridge magnets she had brought home from her and her husband’s trip abroad. That’s when she realized that the Indian market did not offer something this unique to its culture. Indian souvenirs often consisted of shawls, showpieces or handcrafts ...and that is how Chumbak was born!

Shubhra Chaddha and her husband Vivek Prabhakar began an entrepreneurial venture together. They sold their home which was worth INR 45 lacs to seed fund their business! They started Chumbak in Bangalore initially only offering fridge magnets, but today they have stores all across India and offer a variety of products ranging from wallets, keys, phone covers, chains, jewelry, bags, and more! They have a total of 400 product categories in 150 stores pan-India. Shubhra believed that Indian designs were not marketed the right way and if that were done, it would reach a wider audience. Her brand encompasses pride for our culture and globalization of the same all into one. She has combined contemporary art with the spirit of our nation and produced a truly unique brand, the first of its kind.

Chumbak began as an online store in 2010 and in 2013, they set up their first office in Bangalore. They may have begun with their seed capital of INR 45 lacs, but after making smart business decisions and partnering with the right vendors, Shubhra and Vivek were able to raise $28,868,814 in funding from Narayan Ramachandran, Gaja Capitals, and Blacksoil.

Slowly but surely, Chumbak went from a souvenir store to a quirky, desi lifestyle brand! Who would’ve thought that a passion for traveling and collecting mementos from your travel could be turned into a one-of-a-kind, successful business across the country?

For more inspirational blogs, tune into https://avcoe.blogspot.com/

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In this blog, we look at the entrepreneurial journey of the founder of Baggit, Nina Lekhi and how one of the failures of her life ushered th...

How Nina Lekhi bagged success with ‘Baggit’!



In this blog, we look at the entrepreneurial journey of the founder of Baggit, Nina Lekhi and how one of the failures of her life ushered the start of an international brand.

Nina was a born creative and had a passion for painting. At 18 years old, she faced one of her life’s most harsh failures when she failed the first year of an art diploma she had been pursuing. She showed immense grace in bouncing back from this setback which is minting her millions, today!

Nina had a diverse handbag collection, each bag for a different purpose. Taking inspiration from her own closet, she began designing a variety of handbags herself. She noticed that at the time, the market lacked ‘classy’ and ‘elegant’ bags and took it upon herself to meet this need. Thus, her ‘Bags with Attitude’ were born. With a startup capital of INR 7000 that her mother invested in her dream, she slowly, but surely began taking over the fashion world. Her handbags were designed to not only be of good quality but also of enough capacity for maximum storage of items. She also designed her bags according to international standards and sold them at a reasonable price.

Nina began marketing her product at exhibitions in hotels such as Oberoi Mall. She also sold a lot of bags during her time as a salesgirl at a fashion boutique where she stocked her handbags. She hit the jackpot when Shoppers Stop launched in the market and collaborated with her brand. Today, her business is worth around 1000 crores with over a thousand stores globally.

Nina Lekhi’s story is an inspiration to all of us showing us how a significant failure in your life can drive you to reach such great heights of success!


For inspirational blogs, stay tuned to www.avcoe.blogspot.com

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